Talk Like Ted Carmine Gallo - Pdf

Leo opened the PDF summary he’d made months ago and saw three sticky notes:

No, not that. The 3-B’s: Background, Benefit, Big picture.

Don’t list features. Tell a story with a hero, obstacle, and resolution. talk like ted carmine gallo pdf

Leo followed with a (Gallo’s #2 rule). “By 2050, there will be more plastic in the ocean than fish. That’s not an opinion. That’s a fact from the Ellen MacArthur Foundation. But here’s the number that keeps me awake: each plastic bag takes 1,000 years to decompose. My daughter won’t see it disappear. Neither will her grandchildren.” He clicked to a single slide. Not a bullet point in sight. Just one photo: a sea turtle entangled in a bag.

Then he whispered: “So I’m not asking you to approve a new liner. I’m asking you to tell my daughter where ‘away’ goes. Let’s show her it’s not a landfill. It’s a future.” The CEO, a hardened 30-year veteran, didn’t ask about profit margins. She simply said: Leo opened the PDF summary he’d made months

Inspired by Carmine Gallo’s Talk Like TED (9 Public-Speaking Secrets)

He began not with a logo, but with a (Gallo’s #1 rule). “Three months ago, I watched my seven-year-old daughter pack her lunch. She pulled out a plastic bag, used it once, and threw it away. She looked at me and said, ‘Dad, where does ‘away’ go?’” The CFO, who had been checking email, looked up. Tell a story with a hero, obstacle, and resolution

“Order the hemp liners. Effective Monday.”