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OnlyFans, launched in 2016, has disrupted the adult entertainment industry by shifting control from studios to individual creators. Among its top echelons is “Sweetie Fox,” a creator known for a distinct aesthetic: cosplay-influenced, high-production videos paired with a public-facing “girl-next-door” demeanor. Unlike traditional porn stars who used social media for ancillary promotion, Sweetie Fox and her cohort treat platforms like Instagram and TikTok as the primary site of brand building, with OnlyFans as the point of monetization.

This paper asks: How does Sweetie Fox use “sweet” social media content to construct a viable, lucrative career on OnlyFans, and what tensions emerge between accessibility and exclusivity? OnlyFans 2023 Sweetie Fox Sweet Brunette Big Ti...

The case of Sweetie Fox demonstrates that success on OnlyFans is increasingly decoupled from explicit content alone. Instead, it relies on a that builds parasocial capital, navigates platform censorship, and funnels followers into a paid ecosystem. Future research should explore how long this model can be sustained as platforms tighten adult content policies, and whether “sweet” creators face different mental health outcomes compared to those with overt adult brands. OnlyFans, launched in 2016, has disrupted the adult