Ohannes | Tomassian

When Tomassian started, za’atar was an obscure import. Today, it sits on Costco shelves. Labneh was a niche yogurt; now it’s a breakfast staple. He didn’t single-handedly create this shift, but he provided the scaffolding—the reliable, high-quality ingredients that allowed chefs and home cooks to experiment with confidence.

Now in his late 50s, Tomassian is wrestling with succession. His two children, both in their 20s, have shown interest but not commitment. “I don’t want to hand them a burden dressed as an inheritance,” he says. “They have to fall in love with the grind themselves.” What is Ohannes Tomassian’s true legacy? It’s not the revenue (estimated $45–60 million annually, private) or the awards (including IACP’s “Distributor of the Year” in 2019). It’s the quiet transformation of the American palate. Ohannes Tomassian

“People ask me what success looks like. It’s not a yacht. It’s walking into a random diner in western Massachusetts and seeing they use my sumac on their fries. That’s when I know—the flavor has traveled. And so have I.” When Tomassian started, za’atar was an obscure import