But what happens when your brand speaks English, but your audience reads Arabic?

Another option: . It is the "boring, safe" choice. It works everywhere, but it won't win any design awards. The Verdict Myriad Arabic is a ghost font. You have seen it on Emirates airline boarding passes, on BBC Arabic’s lower thirds, and in every UN report translated into Arabic. It is beautiful because it is invisible.

Unlike Latin, Arabic is cursive. Letters change shape based on four contextual positions (isolated, initial, medial, final). Myriad’s Latin version relies on consistent, open shapes. Arabic requires descenders that dip below the baseline and ascenders that float high.