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The production value reached new heights with augmented reality dragons, 360-degree rotating stages, and a breathtaking 10-minute medley by ATEEZ that fused traditional Korean instruments with trap beats. Japanese rock band XG also made history as the first non-Korean girl group to win Best New Female Artist .
In summary, MAMA 2024 wasn't just an awards show—it was a declaration that K-pop has fully entered a new, borderless era, where music transcends language and legacy acts share the stage with AI and global hitmakers. MAMA Awards 2024
The 2024 MAMA Awards (Mnet Asian Music Awards), held on November 21-23 at the Dolby Theatre in Los Angeles and the Kyocera Dome in Osaka, marked a pivotal moment for K-pop and Asian music. Expanding its global footprint, the ceremony celebrated a year of record-breaking achievements, emotional reunions, and groundbreaking stage production. The production value reached new heights with augmented
In a shocking moment, (G)I-DLE won Best Female Group , breaking the long-standing dominance of the "Big 4" agencies. The show also saw a special performance by IVE’s Yujin and Lee Young-ji , and a rare appearance by JYP Entertainment founder J.Y. Park , who delivered a viral meme-worthy collaboration with a holographic AI version of himself. The 2024 MAMA Awards (Mnet Asian Music Awards),