Lee Shopback - Justin

Justin Lee, former Garena (now Sea) employee. He learned growth hacking during the early days of gaming monetization.

But Justin Lee saw something different. He saw a region of "smart shoppers." justin lee shopback

Banks offered credit card rewards, but nobody offered digital rewards for online shopping. Justin Lee, former Garena (now Sea) employee

Justin isn't just building a coupon site. He's building the —integrating travel, dining, and eventually, offline spend. but compound value works for startups.

A browser extension + app that gives users money back for clicking through their link.

The lesson? Don't ignore the "small" savings. Compound interest works for money, but compound value works for startups.