The Hippocratic Oath in the Highlight Reel: Analyzing the Impact of Doctor Viral Videos on Public Trust, Misinformation, and Professional Boundaries on Social Media

Viral videos significantly shape public health literacy but erode traditional physician authority. We propose a "Digital Bedside Manner" framework for ethical social media use by medical professionals.

Three primary archetypes of viral doctor content emerged: 1) The Myth Buster (high accuracy, low entertainment, high trust), 2) The Skit Creator (moderate accuracy, high dramatization, high engagement but high misinformation risk), and 3) The Aesthetic Provider (low accuracy, commercial focus, linked to cosmetic procedure trends). Discussion analysis revealed a "trust paradox": viewers simultaneously revered doctors as infallible experts while mocking them for "unprofessional" dancing or skits.