Following -1998- ❲Premium × 2024❳

Here is the thing I miss most: The naivety.

Looking back at media produced before 1998, there is a relentless optimism. We thought Y2K was a technical glitch, not an existential dread. We thought the internet would be a global coffeehouse, not a global colosseum. We watched The Truman Show (1998) and thought, “Wow, what a creepy concept,” not “Oh, that’s just Tuesday on Instagram.” Following -1998-

Following 1998, the world didn't just change. It accelerated. Here is the thing I miss most: The naivety

4 minutes

What do you remember from the year before the noise? Let me know in the comments—but I’ll probably reply tomorrow. I’m still in 1997 mode. We thought the internet would be a global

There is a specific weight to the phrase “the late nineties.” But if you dig deeper, the true hinge—the year everything began to creak before the floodgates opened—was not 1999. It was .

Following 1998, we entered the long now. Everything is recorded, archived, and optimized.