And in the UK, that’s practically a revolution. Floafers UK — For the dry, the damp, and everything in between.
"Everything is either a compromise or a crime scene," he muttered to his friend, Lena, a textile engineer from Bristol.
Floafers UK didn't launch with a billboard campaign. It launched with a single question posted on a Cornwall surf forum: "Why can't I wear smart shoes to the beach without ruining them?"