Fdc Sales Mis < 360p · HD >

Someone was entering fake prescriptions into the system to game the CRM.

Pooja hesitated. Then she opened a drawer. Inside were forty sheets of blank prescription pads—with Dr. Iyengar’s forged stamp.

The drug was called Nebuflam-D . A fixed-dose combination of an expectorant, a low-dose steroid, and a novel mucolytic. It was supposed to be a blockbuster for chronic bronchitis. The clinical trials were solid. The pricing was aggressive. The sales force was incentivized to the teeth. Fdc Sales Mis

Arjun walked to the data entry cubicle. A young woman named Pooja was manually uploading scanned prescription forms from field force. He asked to see the originals for Dr. Iyengar’s forty scripts from week one.

Arjun clicked into the MIS module that tracked prescription audits . The software was expensive, licensed from a US vendor, and meticulously built. It aggregated data from 1,200 chemists across his zone. Every time a bill was generated for Nebuflam-D, the system recorded it. Every time a doctor’s prescription was scanned at a pharmacy loyalty program, the system knew. Someone was entering fake prescriptions into the system

A pattern emerged.

Outside, the city was asleep. But somewhere, a patient with chronic bronchitis was breathing shallowly, having bought only half a course of the expectorant, leaving the steroid untouched—because a chemist had whispered, “Don’t take this combo, beta. Too risky.” Inside were forty sheets of blank prescription pads—with

“Primary sales are strong,” his boss had said in the morning review. “But secondary is dead. The product is leaving our warehouse but not moving off pharmacy shelves.”