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Whiteside distinguishes between micro-expressions (he calls them "flashes") and social masks. A flash lasts less than 1/25th of a second and is always truthful. The mask can be held for hours. Most people look at the mask; Face Language teaches you to wait for the flash.

He refers to the face as a "biosocial map." If you learn to read the map, you can predict behavior before it happens. Skimming the yellowed pages of the PDF scan, three major ideas stand out:

We’ve all heard the statistics: 93% of communication is non-verbal. But if that number feels abstract, Robert L. Whiteside’s classic work, Face Language , makes it terrifyingly (and wonderfully) concrete.

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