But its true power emerged later: in memes. The “I Want It That Way” lyric mishearing (“I want it that way / I want it that gay”) became a running joke. The song’s use in Brooklyn Nine-Nine (Captain Holt’s “Oh my god, I’ve been saying it wrong for years!”) introduced it to Gen Z. And in 2023, a slowed-down reverbed version went viral on TikTok as the “sad realization” sound. If Carlos Fuentez (or whoever) existed, he never saw a royalty statement. Max Martin’s production team was famously insular; session musicians were paid flat fees and rarely credited. But the persistent rumor of Fuentez’s guitar part has taken on a life of its own.
The song peaked at #6 on the Hot 100 (blocked by Ricky Martin’s “Livin’ la Vida Loca” and TLC’s “No Scrubs”), but internationally it went #1 in over 25 countries. In the UK, it sold 1.5 million copies and won the 1999 Brit Award for Best International Single. Backstreet Boys - I want it that way -Fuentez -...
But the demo was slower, sadder, more R&B. Backstreet’s label, Jive Records, wanted a lead single that could conquer Top 40 radio. Martin sped it up, added a synth arpeggio, and layered the vocals until the melancholy was buried under euphoria. Here’s where the name “Fuentez” enters the story—though no official credit exists. But its true power emerged later: in memes